TS

Author

Thomas P. Scholdra

ORCID: 0000-0002-0231-0841

정보 수정·삭제 요청

3

논문

56

피인용 합

2021

첫 논문

2026

최근 논문

01저널·주제·방법

저널

JM3

주제

고객가치와 고객관리 1 온라인 광고 효과 1 옴니채널 소매 1

방법

관측 자료 실증분석 100%텍스트·이미지 분석 33%

02소속·공저

2025

불러오는 중…

03논문

3편

EXPRESS: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial Consequences
jm · 2026 · 인용 0 · Consumer Behavior in Brand Consumption and Identification
The Effect of Content on Zapping in TV Advertising
jm · 2022 · 인용 25 · Consumer Behavior in Brand Consumption and Identification
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
jm · 2021 · 인용 31 · Consumer Retail Behavior Studies