Dominique M. Hanssens

12편

• Demonstrating the Value of Marketing
  jm · 2016 · 인용 199 · Digital Marketing and Social Media
• Editorial—Marketing Science and Big Data
  mksci · 2016 · 인용 73 · Consumer Market Behavior and Pricing
• Brand Performance Volatility from Marketing Spending
  ms · 2015 · 인용 22 · Consumer Market Behavior and Pricing
• Consumer Attitude Metrics for Guiding Marketing Mix Decisions
  mksci · 2014 · 인용 119 · Consumer Behavior in Brand Consumption and Identification
• Introduction to Theory and Practice in Marketing Conference Special Section of <i>Marketing Science</i>
  mksci · 2014 · 인용 11 · Management and Marketing Education
• <b>Editorial</b>—<i>Marketing Science</i>: A Strategic Review
  mksci · 2013 · 인용 14 · Consumer Market Behavior and Pricing
• Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg
  mksci · 2012 · 인용 0 · Consumer Market Behavior and Pricing
• Do Promotions Benefit Manufacturers, Retailers, or Both?
  ms · 2004 · 인용 304 · Consumer Market Behavior and Pricing
• Long-Run Abstinence After Narcotics Abuse: What Are the Odds?
  ms · 1998 · 인용 39 · Substance Abuse Treatment and Outcomes
• Competitive Pricing by a Price Leader
  ms · 1994 · 인용 80 · Innovation Diffusion and Forecasting
• Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime
  ms · 1991 · 인용 35 · Crime Patterns and Interventions
• An Econometric Study of Recruitment Marketing in the U.S. Navy
  ms · 1983 · 인용 49 · Defense, Military, and Policy Studies