mksci·2012년 1월 1일
Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg
Dominique M. Hanssens, Debu Purohit, Richard Staelin, Paulo Albuquerque, Bart J. Bronnenberg
Marketing Science
0
피인용
0.0
FWCI
0
IS/마케팅/OM 탑저널 피인용
55
IS/마케팅/OM 탑저널 참고문헌
- 주제학술논쟁과 논평 · 학술논평
01Abstract
This series of discussions presents commentaries and a rejoinder on strategic and managerial issues arising from Albuquerque and Bronnenberg [Albuquerque, P., B. J. Bronnenberg. 2012. Measuring the impact of negative demand shocks on car dealer networks. Marketing Sci. 31(1) 4–23].
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Marketing Science · 31(1) · 24–35
- 토픽Consumer Market Behavior and Pricing · Marketing
- DOI10.1287/mksc.1110.0694
- 저자Dominique M. Hanssens, Debu Purohit, Richard Staelin, Paulo Albuquerque, Bart J. Bronnenberg