William D. Perreault

4편

• Reflections on Being Editor of <i>Journal of Marketing Research</i>, 1982–1985
  jmr · 2014 · 인용 1 · Consumer Behavior in Brand Consumption and Identification
• Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?
  jm · 2011 · 인용 77 · Customer Service Quality and Loyalty
• Sources of Job Related Ambiguity and Their Consequences Upon Salespersons' Job Satisfaction and Performance
  ms · 1981 · 인용 99 · Customer Service Quality and Loyalty
• Classification for Market Segmentation: An Improved Linear Model for Solving Problems of Arbitrary Origin
  ms · 1977 · 인용 8 · Consumer Market Behavior and Pricing