Vicki G. Morwitz

9편

• The Role of Gender in Pay-What-You-Want Contexts
  jmr · 2021 · 인용 30 · Psychology of Social Influence
• Consumer Reactions to Drip Pricing
  mksci · 2020 · 인용 37 · Consumer Market Behavior and Pricing
• Creating Boundary-Breaking, Marketing-Relevant Consumer Research
  jm · 2019 · 인용 153 · Consumer Behavior in Brand Consumption and Identification
• “There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers
  jmr · 2018 · 인용 26 · Decision-Making and Behavioral Economics
• There Ain't No Such Thing as a Free Lunch: Consumers' Reactions to Pseudo Free Offers
  jmr · 2018 · 인용 9 · Decision-Making and Behavioral Economics
• Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
  jmr · 2015 · 인용 25 · Neural and Behavioral Psychology Studies
• Categories Create Mind-Sets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions
  jmr · 2010 · 인용 13 · Decision-Making and Behavioral Economics
• The Stochastic Modeling of Purchase Intentions and Behavior
  ms · 1998 · 인용 111 · Innovation Diffusion and Forecasting
• Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models
  ms · 1998 · 인용 43 · Consumer Market Behavior and Pricing