Manohar U. Kalwani

4편

• Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
  jm · 2021 · 인용 144 · Digital Marketing and Social Media
• Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable
  ms · 2007 · 인용 10 · Consumer Market Behavior and Pricing
• Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies
  ms · 1993 · 인용 115 · Capital Investment and Risk Analysis
• A Parsimonious Description of the Hendry System
  ms · 1977 · 인용 174 · Consumer Market Behavior and Pricing