Marc Fischer

11편

• Cementing <i>JM</i> ’s Impact on the Marketing Ecosystem: Empirical Execution
  jm · 2026 · 인용 0 · Service and Product Innovation
• Cementing <i>JM</i> 's Impact on the Marketing Ecosystem: Advancing Big Ideas
  jm · 2025 · 인용 3 · Consumer Behavior in Brand Consumption and Identification
• Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View
  ms · 2024 · 인용 1 · Consumer Market Behavior and Pricing
• When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries
  jm · 2020 · 인용 102 · Corporate Social Responsibility Reporting
• Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz
  mksci · 2019 · 인용 5 · Consumer Market Behavior and Pricing
• Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis
  jmr · 2015 · 인용 154 · Consumer Market Behavior and Pricing
• Brand Performance Volatility from Marketing Spending
  ms · 2015 · 인용 22 · Consumer Market Behavior and Pricing
• Skimming or Penetration? Strategic Dynamic Pricing for New Products
  mksci · 2014 · 인용 83 · Innovation Diffusion and Forecasting
• <b>Practice Prize Winner</b>—Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
  mksci · 2011 · 인용 104 · Consumer Market Behavior and Pricing
• How Important Are Brands? A Cross-Category, Cross-Country Study
  jmr · 2010 · 인용 232 · Consumer Behavior in Brand Consumption and Identification
• Patient-or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
  jmr · 2010 · 인용 95 · Pharmaceutical industry and healthcare