6
논문
1,279
피인용 합
2011
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
University of Pennsylvania2011 · 1편
University of Michigan2014–2019 · 3편
불러오는 중…
03논문
6편
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
- Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments
- Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
- Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
- Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data
- What Drives Immediate and Ongoing Word of Mouth?