Koen Pauwels

13편

• Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition
  mksci · 2022 · 인용 2 · Consumer Market Behavior and Pricing
• Informational Challenges in Omnichannel Marketing: Remedies and Future Research
  jm · 2020 · 인용 216 · Consumer Retail Behavior Studies
• App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings?
  jm · 2018 · 인용 119 · Digital Marketing and Social Media
• Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media
  jm · 2017 · 인용 353 · Digital Marketing and Social Media
• Demonstrating the Value of Marketing
  jm · 2016 · 인용 199 · Digital Marketing and Social Media
• Fanning the Flames? how Media Coverage of a Price War Affects Retailers, Consumers, and Investors
  jmr · 2015 · 인용 44 · Financial Markets and Investment Strategies
• Consumer Attitude Metrics for Guiding Marketing Mix Decisions
  mksci · 2014 · 인용 119 · Consumer Behavior in Brand Consumption and Identification
• <b>Call for Papers</b>—<i>Marketing Science</i> Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
  mksci · 2013 · 인용 6 · Big Data and Business Intelligence
• What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance
  jm · 2012 · 인용 181 · Organic Food and Agriculture
• Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression
  mksci · 2011 · 인용 18 · Digital Marketing and Social Media
• Mind-Set Metrics in Market Response Models: An Integrative Approach
  jmr · 2010 · 인용 261 · Consumer Behavior in Brand Consumption and Identification
• <b>Practice Prize Paper</b>—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
  mksci · 2010 · 인용 209 · Digital Marketing and Social Media
• Do Promotions Benefit Manufacturers, Retailers, or Both?
  ms · 2004 · 인용 304 · Consumer Market Behavior and Pricing

• A5081498818Koen Pauwels · 12편 · ORCID · 대표 기록
• A5043290452PauwelsKoen · 0편 · ORCID 보유자의 이름 변형
• A5102166373Pauwels · 1편 · surname-only + shared coauthor surnames