John Roberts

12편

• The Legacy of John Little for Marketing Science
  mksci · 2025 · 인용 0 · Consumer Market Behavior and Pricing
• Better Marketing for a Better World
  jm · 2021 · 인용 260 · Consumer Behavior in Brand Consumption and Identification
• Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition
  mksci · 2020 · 인용 3 · Consumer Market Behavior and Pricing
• Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia
  mksci · 2019 · 인용 31 · Consumer Market Behavior and Pricing
• Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition
  mksci · 2018 · 인용 2 · Consumer Retail Behavior Studies
• Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
  mksci · 2015 · 인용 15 · Consumer Behavior in Brand Consumption and Identification
• Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
  mksci · 2013 · 인용 41 · Consumer Market Behavior and Pricing
• Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
  mksci · 2012 · 인용 7 · Economic and Environmental Valuation
• <b>Practice Prize Paper</b>—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
  mksci · 2011 · 인용 12 · Customer Service Quality and Loyalty
• Determinants of User Innovation and Innovation Sharing in a Local Market
  ms · 2000 · 인용 622 · Open Source Software Innovations
• Prelaunch Forecasting of New Automobiles
  ms · 1990 · 인용 147 · Innovation Diffusion and Forecasting
• Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice
  ms · 1988 · 인용 334 · Innovation Diffusion and Forecasting