Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain

Jain [Jain, S. 2012. Marketing of vice goods: A strategic analysis of the package size decision. Marketing Sci. 31(1) 36–51] examines the impact of consumers' self-control problem on the equilibrium package sizes offered by firms marketing vice goods. This series of discussions offers commentaries and a rejoinder that discuss competitive implications of firms offering small sizes and the impact of smaller sizes on the total consumer expenditure.

• 저널Marketing Science · 31(1) · 52–58
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.1110.0699
• 저자Ram C. Rao, Brian Wansink, Sanjay Jain