14
논문
1,354
피인용 합
1986
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
1990200020102020
소속
Dartmouth College1986–2015 · 11편
불러오는 중…
03논문
14편
- Free Riding on Product Returns to Drive Profits
- How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
- Free Shipping Promotions and Product Returns
- Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
- <b>Editorial</b>—Report of the Marketing Science Editorial Review Committee
- Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising
- The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
- The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
- Database Submission—The ISMS Durable Goods Data Sets
- Decision Process Evolution in Customer Channel Choice
- Decision Process Evolution in Customer Channel Choice
- An Optimal Contact Model for Maximizing Online Panel Response Rates
- The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies
- The Ability of Nash's Theory of Cooperative Games to Predict the Outcomes of Buyer-Seller Negotiations: A Dyad-Level Test
04합친 기록
- A5103487931Scott A. Neslin · 13편 · 대표 기록
- A5048454518A NeslinScott · 0편 · 이름 변형
- A5110486890Scott Neslin · 1편 · 이니셜 차이 + 공저자 겹침