mksci·2014년 3월 1일·주제 밖
<b>Editorial</b>—Report of the Marketing Science Editorial Review Committee
Peter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan
Marketing Science
3
피인용
0.8
FWCI
0
IS/마케팅/OM 탑저널 피인용
0
IS/마케팅/OM 탑저널 참고문헌
- 주제학술논쟁과 논평 · 학술논평
01Abstract
This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Marketing Science · 33(2) · 159–162
- 토픽Management and Marketing Education · Management of Technology and Innovation
- DOI10.1287/mksc.2013.0843
- 저자Peter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan