12
논문
2,391
피인용 합
1999
첫 논문
2025
최근 논문
01저널·주제·방법
저널
JM6JMR2MKSCI1POM1ISR1MS1
02소속·공저
20002005201020152020
소속
Emory University1999–2010 · 3편
University of Georgia2011–2025 · 7편
Coca Cola (United States)2016 · 1편
불러오는 중…
03논문
12편
- Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions
- Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
- Satisfaction (Mis)pricing Revisited: Real? Really Big?
- Prerelease Buzz Evolution Patterns and New Product Performance
- Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
- The Impact of Brand Quality on Shareholder Wealth
- Complementary Drivers of New Product Development Performance: Cross‐Functional Coordination, Information System Capability, and Intelligence Quality
- Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity
- Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity
- Ties that Bind: The Impact of Multiple Types of Ties with a Customeron Sales Growth and Sales Volatility
- The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes
- Information Technology Effects on Firm Performance as Measured by Tobin's q