01이 칸의 논문
- Attention or Sentiment: How Social Media React to ESG?
- Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses
- Strategic Content Generation and Monetization in Financial Social Media
- Speak with One Voice? Examining Content Coordination and Social Media Engagement During Disasters
- A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags
- The Good, the Bad, and the Social Media: Financial Implications of Social Media Reactions to Firm-Related News
- Racial Bias in Customer Service: Evidence from Twitter
- Does Social Media Accelerate Product Recalls? Evidence from the Pharmaceutical Industry
- Does Active Service Intervention Drive More Complaints on Social Media? The Roles of Service Quality and Awareness
- Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages
- Understanding User-Generated Content and Customer Engagement on Facebook Business Pages
- When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry
- Whose and What Social Media Complaints Have Happier Resolutions? Evidence from Twitter
02같은 주제, 다른 방법
- Understanding the Drivers and Outcomes of Ideologically Charged Social Media Firestorms: The Sociotechnical and Social Learning Perspectives
- Signaling Quality to Consumers: The Role of Social Media Marketing
- Resilience Messaging: The Effect of Governors’ Social Media Communications on Community Compliance During a Public Health Crisis
- The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter
- A Computational Framework for Understanding Firm Communication During Disasters
- The OPM Data Breach: An Investigation of Shared Emotional Reactions on Twitter
- Social Media Marketing, Quality Signaling, and the Goldilocks Principle
- User Comments in Social Media Firestorms: A Mixed-Method Study of Purpose, Tone, and Motivation
- Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry
- Standing Up or Standing By: Understanding Bystanders’ Proactive Reporting Responses to Social Media Harassment