01이 칸의 논문
02같은 주제, 다른 방법
- Understanding the Drivers and Outcomes of Ideologically Charged Social Media Firestorms: The Sociotechnical and Social Learning Perspectives
- Signaling Quality to Consumers: The Role of Social Media Marketing
- Attention or Sentiment: How Social Media React to ESG?
- Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses
- Strategic Content Generation and Monetization in Financial Social Media
- A Computational Framework for Understanding Firm Communication During Disasters
- Speak with One Voice? Examining Content Coordination and Social Media Engagement During Disasters
- A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags
- The OPM Data Breach: An Investigation of Shared Emotional Reactions on Twitter
- Social Media Marketing, Quality Signaling, and the Goldilocks Principle