01이 칸의 논문
- Does Social Bot Help Socialize? Evidence from a Microblogging Platform
- Measuring Brand Favorability Using Large-Scale Social Media Data
- How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model
- The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms
02같은 주제, 다른 방법
- Navigating the Influencer Marketplace: Long-Tail Effects and Content Strategies
- Influencer Authenticity Cues, Connectedness, and Purchase Decisions
- Dancing to the #Challenge: The Effect of TikTok on Closing the Artist Gender Gap in the Music Industry
- Geographical Pattern of Online Word of Mouth: How Offline Environment Influences Online Sharing
- The Effects of the FTC Policy and Affiliation Disclosures on Product Review Video Engagement: Evidence from YouTube
- The Impact of Digital Profile Enrichment on Charitable Giving on Social Networking Sites
- Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing
- The Effect of Popularity Cues and Peer Endorsements on Assertive Social Media Ads
- Navigating the Digital Terrain of Prosocial Disclosures and Likability
- Commercializing Social Media? How Showrooms on Social Media Fan Pages Influence Customer Behavior