01이 칸의 논문
- Disentangling the Customer-Level, Cross-Channel Effects of Large-Order-Advantaged Online Shipping Policies
- The Impact of Online Q&As on Product Sales: The Case of Amazon Answer
- Stuck Online: When Online Engagement Gets in the Way of Offline Sales
- Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process
- Value of Local Showrooms to Online Competitors
- Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer
02같은 주제, 다른 방법
- To Adopt or Not: The Paradox of AR Fitting Technology in Retail Channels
- The Effect of Voice AI on Digital Commerce
- Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence From Live Stream Selling
- Strategic Expectation Setting of Delivery Time on Marketplaces
- Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Stations at Alibaba
- Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales
- Improving Convenience or Saving Face? An Empirical Analysis of the Use of Facial Recognition Payment Technology in Retail
- The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preferences
- Fun Shopping: A Randomized Field Experiment on Gamification
- Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior