01이 칸의 논문
- The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter
- Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry
- Tweet to the Top? Social Media Personal Branding and Career Outcomes
- Exit, Voice, and Response on Digital Platforms: An Empirical Investigation of Online Management Response Strategies
- Social Media Strategies in Product-Harm Crises
02같은 주제, 다른 방법
- Understanding the Drivers and Outcomes of Ideologically Charged Social Media Firestorms: The Sociotechnical and Social Learning Perspectives
- Signaling Quality to Consumers: The Role of Social Media Marketing
- Attention or Sentiment: How Social Media React to ESG?
- Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses
- Strategic Content Generation and Monetization in Financial Social Media
- Resilience Messaging: The Effect of Governors’ Social Media Communications on Community Compliance During a Public Health Crisis
- A Computational Framework for Understanding Firm Communication During Disasters
- Speak with One Voice? Examining Content Coordination and Social Media Engagement During Disasters
- A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags
- The OPM Data Breach: An Investigation of Shared Emotional Reactions on Twitter