01이 칸의 논문
- Social Audience Size as a Reference Point: Evidence from a Field Experiment
- Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum
- The Impact of Social Nudges on User-Generated Content for Social Network Platforms
- So, Who Likes You? Evidence from a Randomized Field Experiment
- Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment
02같은 주제, 다른 방법
- Linking Firm-Generated Social Media Content to Sales and Returns
- Too Long, Didn’t Read? The Impact of Length Limits on Microblogging Engagement
- Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches
- Influencer Authenticity: To Grow or to Monetize
- Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox
- Relational Resonance and Content Creation
- The Effects of Online Social Identity Signals on Retailer Demand
- A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers
- Social Media and Political Contributions: The Impact of New Technology on Political Competition