Christophe Van den Bulte

14편

• Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum
  ms · 2024 · 인용 10 · Digital Marketing and Social Media
• Augmented Difference-in-Differences
  mksci · 2022 · 인용 12 · Advanced Causal Inference Techniques
• False Discovery in A/B Testing
  ms · 2021 · 인용 27 · Statistical Methods in Clinical Trials
• Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence
  ms · 2021 · 인용 14 · Innovation Diffusion and Forecasting
• How Customer Referral Programs Turn Social Capital into Economic Capital
  jmr · 2017 · 인용 106 · Customer Service Quality and Loyalty
• Credit Scoring with Social Network Data
  mksci · 2015 · 인용 147 · Microfinance and Financial Inclusion
• Social Contagion in New Product Trial and Repeat
  mksci · 2015 · 인용 145 · Pharmaceutical industry and healthcare
• Nonmonotonic Status Effects in New Product Adoption
  mksci · 2014 · 인용 73 · Social and Intergroup Psychology
• When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover
  jm · 2014 · 인용 38 · Innovation Diffusion and Forecasting
• Opinion Leadership and Social Contagion in New Product Diffusion
  mksci · 2010 · 인용 923 · Innovation Diffusion and Forecasting
• Referral Programs and Customer Value
  jm · 2010 · 인용 286 · Customer Service Quality and Loyalty
• Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
  mksci · 2010 · 인용 39 · Innovation Diffusion and Forecasting
• Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion
  mksci · 2010 · 인용 35 · Innovation Diffusion and Forecasting
• The Effects of R&D Team Co-location on Communication Patterns among R&D, Marketing, and Manufacturing
  ms · 1998 · 인용 254 · Innovation and Knowledge Management