01이 칸의 논문
02같은 주제, 다른 방법
- Linking Firm-Generated Social Media Content to Sales and Returns
- Too Long, Didn’t Read? The Impact of Length Limits on Microblogging Engagement
- Social Audience Size as a Reference Point: Evidence from a Field Experiment
- Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches
- Influencer Authenticity: To Grow or to Monetize
- Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum
- Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox
- The Impact of Social Nudges on User-Generated Content for Social Network Platforms
- So, Who Likes You? Evidence from a Randomized Field Experiment