Trends·소셜미디어
온라인 리뷰와 구매
OpenAlex: Digital Marketing and Social Media, Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification
101
논문
19
최근 3년
×0.75
비중 변화
01허브 논문
- Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets
- When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
- What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com
- “Popularity Effect” in User-Generated Content: Evidence from Online Product Reviews
- Online Product Reviews: Implications for Retailers and Competing Manufacturers
- Research Note: The Influence of Recommendations and Consumer Reviews on Evaluations of Websites
- Price Effects in Online Product Reviews: An Analytical Model and Empirical Analysis
- Extrinsic versus Intrinsic Rewards for Contributing Reviews in an Online Platform
02최근 주목 논문
2024–2026
- Taking the Chat out of Chatbot? Collecting User Reviews with Chatbots and Web Forms
- Deliberative or Automatic: Disentangling the Dual Processes Behind the Persuasive Power of Online Word-of-Mouth
- Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues
- Win by Hook or Crook? Self-Injecting Favorable Online Reviews to Fight Adjacent Rivals
- The Impact of Process- vs. Outcome-Oriented Reviews on the Sales of Healthcare Services
- Why Is the Grass Always Greener on the Other Side? Tourist Bias in Online Restaurant Ratings
03활발한 연구자
최근 6년 2편 이상
04방법 구성
05저널 구성
248편
ISR55MS37JMR32MISQ31POM25MKSCI25JM24JMIS15MSOM4