2023년 5월9편 · 2023년 53편
- Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
- The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers
- The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment
- TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform
- Wheels to Meals: Measuring the Impact of Micromobility on Restaurant Demand
- Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
- The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
- The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
- Revealing and Mitigating Racial Bias and Discrimination in Financial Services