21
논문
1,801
피인용 합
2004
첫 논문
2019
최근 논문
01저널·주제·방법
저널
MKSCI8MS5JMR4MSOM1JM1POM1ISR1
02소속·공저
200520102015
소속
University of Pennsylvania2004–2019 · 18편
불러오는 중…
03논문
21편
- Designing and Evaluating Dynamic Pricing Policies for Major League Baseball Tickets
- Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms
- Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms
- Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
- Multiattribute Loss Aversion and Reference Dependence: Evidence from the Performing Arts Industry
- Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
- Pricing Theater Seats: The Value of Price Commitment and Monotone Discounting
- A Cross-Cohort Changepoint Model for Customer-Base Analysis
- Aggregation Bias in Sponsored Search Data: The Curse and the Cure
- Stockpiling Points in Linear Loyalty Programs
- Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data
- <b>Editorial</b>—Report of the Marketing Science Editorial Review Committee
- Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption
- Introduction to the Special Issue on the Emergence and Impact of User-Generated Content
- New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD Model
- From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data
- Portfolio Dynamics for Customers of a Multiservice Provider
- Customer-Base Analysis in a Discrete-Time Noncontractual Setting
- Modeling the “Pseudodeductible” in Insurance Claims Decisions
- Dynamic Conversion Behavior at E-Commerce Sites
- On the Depth and Dynamics of Online Search Behavior