16
논문
1,232
피인용 합
1979
첫 논문
2023
최근 논문
01저널·주제·방법
저널
MS7MKSCI6JM2JMR1
02소속·공저
19801990200020102020
소속
Carnegie Mellon University1979 · 1편
Duke University1984–2016 · 13편
불러오는 중…
03논문
16편
- Competition and the Regulation of Fictitious Pricing
- Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand
- The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
- Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts
- The Company That You Keep: When to Buy a Competitor's Keyword
- A “Meta-Analysis” of Multibrand, Multioutlet Channel Systems
- <b>Editorial</b>—<i>Marketing Science</i>: A Strategic Review
- Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
- Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg
- Sophistication in Research in Marketing
- <b>Foreword</b>—Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
- Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms?
- Optimal Market Intelligence Strategy When Management Attention Is Scarce
- Environment, Market Share, and Market Power
- An Approach for Developing an Optimal Discount Pricing Policy
- Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach