What digital can do for sponsorships : soapbox

The television medium has, until recently, offered the greatest ROI for Sponsors. Because of the brand's mass visibility during a rugby game, for example, Sponsors get the equivalent of forty 30-second TVCs shroud across screens to a rivited audience - your brand will be associated with any sports highs.

• 저널Journal of Marketing · 2011(—) · 7–
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• 저자Clive Grinaker