Advertising agencies - battling with their relevance

It's the age of experiential advertising and consumer engagement, say some. It's the age of digital and social media, say others. One thing's for sure: no one's claiming that it's the age of above-the-line mediums. So where does that leave the traditional approach to advertising?

• 저널Journal of Marketing · 2011(—) · 24–25
• 토픽Marketing and Advertising Strategies · Marketing
• 저자Samantha Du Chenne