Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model

We develop a topic model with multiple latent changepoints and demonstrate an approach to detect changes in the topics mentioned in brand-related social media posts.

• 저널Marketing Science · 39(4) · 827–846
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• DOI10.1287/mksc.2019.1212
• 저자Ning Zhong, David A. Schweidel