Endogenous Consumption and Metered Paywalls

This paper studies the optimal design of a paywall when consumers endogenously determine their amount of content consumption.

• 저널Marketing Science · 43(1) · 158–177
• 토픽Digital Platforms and Economics · Strategy and Management
• DOI10.1287/mksc.2023.1444
• 저자Chutian Wang, Bo Zhou, Yogesh V. Joshi