Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments

This research proposes a new approach for in-consumption social listening and demonstrates its value in the context of online movie watching and live comments.

• 저널Marketing Science · 39(2) · 285–295
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• DOI10.1287/mksc.2019.1215
• 저자Qiang Zhang, Wenbo Wang, Yuxin Chen