Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games

This paper develops a novel attention-based neural point process approach to model behavioral dynamics and predict future activities of consumers in digital content consumption.

• 저널Marketing Science · 44(1) · 220–239
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2020.0180
• 저자Junming Yin, Yue Feng, Yong Liu