The Design and Targeting of Compliance Promotions

This paper addresses how and when to extrapolate experimental results for normative policy analysis, particularly in the context of compliance promotions in which consumers can self-select into treatment.

• 저널Marketing Science · 42(5) · 866–891
• 토픽Advanced Causal Inference Techniques · Statistics and Probability
• DOI10.1287/mksc.2022.1420
• 저자Øystein Daljord, Carl F. Mela, Jason M.T. Roos, Jim Sprigg, Song Yao