17
논문
1,256
피인용 합
2010
첫 논문
2023
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Duke University2010–2023 · 13편
Northwestern University2012 · 1편
불러오는 중…
03논문
17편
- The Design and Targeting of Compliance Promotions
- Online Display Advertising Markets: A Literature Review and Future Directions
- Marketing Thinking and Doing
- The Effect of Links and Excerpts on Internet News Consumption
- Monetizing Online Marketplaces
- TV Viewing and Advertising Targeting
- Zooming In on Choice: How Do Consumers Search for Cameras Online?
- Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
- Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?
- A Topical History of <i>JMR</i>
- <b>Invited Paper</b>—A Keyword History of Marketing Science
- <b>Call for Papers</b>—<i>Marketing Science</i> Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
- Determining Consumers’ Discount Rates with Field Studies
- A Dynamic Model of Sponsored Search Advertising
- <b>Structural Workshop Paper</b>—Data Selection and Procurement
- The Long-Term Effect of Marketing Strategy on Brand Sales
- Do Digital Video Recorders Influence Sales?