Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb

We study a field experiment of an incentivized review program on Airbnb and quantify its impact on reviewing behavior and market outcomes.

• 저널Marketing Science · 42(5) · 853–865
• 토픽Sharing Economy and Platforms · Marketing
• DOI10.1287/mksc.2023.1439
• 저자Andrey Fradkin, David Holtz