The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis

Context matters when modeling customer purchases and attrition in noncontractual settings.

• 저널Marketing Science · 40(4) · 783–809
• 토픽Customer churn and segmentation · Marketing
• DOI10.1287/mksc.2020.1254
• 저자Patrick Bachmann, Markus Meierer, Jeffrey Näf