The evolution of online marketing : media @ work

Nothing has shaped the face of marketing quite like the Internet. The last decade has seen a clear shift from traditional advertising towards online marketing efforts that extend across numerous portals and platforms. Recognised newspapers and print publications have experienced a downturn in demand, while search engines such as Google and Yahoo are reaping exponential rewards.

• 저널Journal of Marketing · 2012(—) · 13–
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• 저자Amy Johnson