Focusing on the customer in a digital environment : media @ work

Many business owners and advertisers are not clear on how to measure the results of advertising online, and thus remain hesitant. CEO of 365 Digital, Tanja Lategan, says the key to growing the online advertising market is bringing back 'old-school' customer service.

• 저널Journal of Marketing · 2012(—) · 19–
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• 저자Kerryn Le Cordeur