12
논문
445
피인용 합
2013
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
201520202025
소속
University of Houston2013–2021 · 5편
University of North Carolina at Chapel Hill2015–2017 · 2편
University of Notre Dame2024–2026 · 3편
불러오는 중…
03논문
12편
- Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy
- Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming
- Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
- Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry
- The Ripple Effect of Firm-Generated Content on New Movie Releases
- Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform
- The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment
- Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
- Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry
- Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
- Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
- Modeling Competition and Its Impact on Paid-Search Advertising