mksci·2021년 9월 1일
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform
Shijie Lu, Dai Yao, Xingyu Chen, Rajdeep Grewal
Marketing Science
190
피인용
48.2
FWCI
18
IS/마케팅/OM 탑저널 피인용
36
IS/마케팅/OM 탑저널 참고문헌
- 주제모바일 앱 수익화 · 온라인시장
01Abstract
This paper assesses the viability of pay what you want by examining the relationship between the popularity of a live streaming event and the revenue it generates under a pay-what-you-want scheme.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Marketing Science · 40(5) · 964–984
- 토픽Digital Marketing and Social Media · Sociology and Political Science
- DOI10.1287/mksc.2021.1292
- 저자Shijie Lu, Dai Yao, Xingyu Chen, Rajdeep Grewal