9
논문
545
피인용 합
1992
첫 논문
2024
최근 논문
01저널·주제·방법
저널
MKSCI3MS3JM2JMR1
02소속·공저
200020102020
소속
University of Southern California1992–1999 · 3편
London Business School2012–2016 · 2편
London School of Economics and Political Science2023–2024 · 3편
불러오는 중…
03논문
9편
- Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
- Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales
- Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors
- Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
- The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence
- When Talk is “Free”: The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs
- Investigating Dynamic Multifirm Market Interactions in Price and Advertising
- Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis
- An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly