mksci·2023년 11월 10일·주제 밖
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales
Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim
Marketing Science
17
피인용
6.8
FWCI
2
IS/마케팅/OM 탑저널 피인용
38
IS/마케팅/OM 탑저널 참고문헌
- 주제가상팀 협업 · 디지털조직
01Abstract
This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs.
02연구 흐름
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03비슷한 논문
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04이후 연구
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05선행 연구
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06서지 정보
- 저널Marketing Science · 43(3) · 637–672
- 토픽Entrepreneurship Studies and Influences · Management of Technology and Innovation
- DOI10.1287/mksc.2019.0121
- 저자Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim