Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?

When small business owners in Rwanda start seeking feedback from some of their customers, we find that customers from whom feedback is not sought also respond to changes made by the businesses by increasing their sales at these stores.

• 저널Marketing Science · 44(1) · 129–154
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2023.0324
• 저자Rupali Kaul, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim