Leigh McAlister

6편

• Advertising Effectiveness: The Moderating Effect of Firm Strategy
  jmr · 2015 · 인용 145 · Corporate Finance and Governance
• The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk
  mksci · 2015 · 인용 47 · Corporate Finance and Governance
• A Dynamic Model of the Effect of Online Communications on Firm Sales
  mksci · 2011 · 인용 212 · Digital Marketing and Social Media
• Sophistication in Research in Marketing
  jm · 2011 · 인용 179 · Management and Marketing Education
• Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising
  jm · 2011 · 인용 82 · Auditing, Earnings Management, Governance
• <b>Commentary</b>—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
  mksci · 2010 · 인용 6 · Consumer Market Behavior and Pricing