13
논문
976
피인용 합
2003
첫 논문
2024
최근 논문
01저널·주제·방법
저널
MKSCI6ISR3MS2JMIS1MISQ1
02소속·공저
2005201020152020
소속
Goethe University Frankfurt2003 · 1편
University of Passau2008 · 1편
Ludwig-Maximilians-Universität München2010–2024 · 11편
불러오는 중…
03논문
13편
- Mobile Push vs. Pull Targeting and Geo-Conquesting
- Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment
- Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
- Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”
- Effectiveness of Location-Based Advertising and the Impact of Interface Design
- Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments
- <i>Pay What You Want</i> as a Marketing Strategy in Monopolistic and Competitive Markets
- Skimming or Penetration? Strategic Dynamic Pricing for New Products
- Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl
- Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own Price Markets
- Optimal Reverse-Pricing Mechanisms
- The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions
- Internet-Based Virtual Stock Markets for Business Forecasting
04합친 기록
- A5019468812Martin Spann · 12편 · ORCID · 대표 기록
- A5078181368SpannMartin · 0편 · ORCID 보유자의 이름 변형
- A5098248572Spann · 1편 · surname-only + shared coauthor surnames