Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube

A large quasi-experiment in Germany shows that user generated video streaming helps the niche but hurts big artists total music industry revenues.

• 저널Marketing Science · 43(1) · 1–12
• 토픽Media Influence and Politics · Sociology and Political Science
• DOI10.1287/mksc.2022.0080
• 저자Nils Wlömert, Dominik Papies, Michel Clément, Martin Spann