15
논문
3,229
피인용 합
2010
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
University of Southern California2010–2024 · 12편
불러오는 중…
03논문
15편
- Cash or Non-Cash? Exploring Ideators’ Incentive Preferences in Crowdsourcing Contests
- Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
- Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
- Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement
- What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
- Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
- Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
- Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
- Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
- Skimming or Penetration? Strategic Dynamic Pricing for New Products
- Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
- Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder
- How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
- Getting a Grip on the Saddle: Chasms or Cycles?
- Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies