17
논문
378
피인용 합
1996
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
20002005201020152020
소속
University of Toronto1996 · 1편
University of Michigan2001–2025 · 15편
불러오는 중…
03논문
17편
- The Legacy of John Little for Marketing Science
- <i>p</i>-Values as QWERTY: Curating Evidence in the Computational Era
- Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media
- When the Data Are Out: Measuring Behavioral Changes Following a Data Breach
- Strategic new product media planning under emergent channel substitution and synergy
- Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment
- Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
- Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set
- When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research
- <b>Editorial</b>—New Editorial Structure for <i>Marketing Science</i>
- All Things Considered? the Role of Choice Set Formation in Diversification
- Reality Check: Combining Choice Experiments with Market Data to Estimate the Importance of Product Attributes
- Cumulative Timed Intent: A New Predictive Tool for Technology Adoption
- Capturing Flexible Heterogeneous Utility Curves: A Bayesian Spline Approach
- Should Price Increases Be Targeted?—Pricing Power and Selective vs. Across-the-Board Price Increases
- On Continuous-Time Optimal Advertising Under S-Shaped Response
- A Theory of Cutoff Formation Under Imperfect Information