Gary L. Lilien

25편

• Horizontal Referrals in B2B Markets
  jmr · 2023 · 인용 7 · Customer Service Quality and Loyalty
• Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice
  jmr · 2019 · 인용 69 · Experimental Behavioral Economics Studies
• Within-Seller and Buyer–Seller Network Structures and Key Account Profitability
  jm · 2018 · 인용 74 · Customer Service Quality and Loyalty
• Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets
  jm · 2016 · 인용 83 · Customer Service Quality and Loyalty
• Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls
  jm · 2014 · 인용 132 · Corporate Finance and Governance
• Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
  mksci · 2013 · 인용 41 · Consumer Market Behavior and Pricing
• Supplier-Selected Referrals
  jm · 2013 · 인용 38 · Customer Service Quality and Loyalty
• The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
  jm · 2012 · 인용 109 · Customer Service Quality and Loyalty
• User-Generated Open Source Products: Founder's Social Capital and Time to Product Release
  mksci · 2012 · 인용 74 · Open Source Software Innovations
• <b>Editorial</b>—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
  mksci · 2012 · 인용 16 · Management and Marketing Education
• Should Firms Spend More on Research and Development and Advertising during Recessions?
  jm · 2011 · 인용 236 · Firm Innovation and Growth
• Bridging the Academic–Practitioner Divide in Marketing Decision Models
  jm · 2011 · 인용 158 · Consumer Market Behavior and Pricing
• How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations
  isr · 2008 · 인용 115 · Big Data and Business Intelligence
• Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems
  ms · 2006 · 인용 504 · Open Source Software Innovations
• DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception
  isr · 2004 · 인용 115 · Decision-Making and Behavioral Economics
• Performance Assessment of the Lead User Idea-Generation Process for New Product Development
  ms · 2002 · 인용 998 · Open Source Software Innovations
• The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products
  ms · 1990 · 인용 408 · Innovation Diffusion and Forecasting
• A Market Entry Timing Model for New Technologies
  ms · 1986 · 인용 148 · Innovation Diffusion and Forecasting
• Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment
  ms · 1981 · 인용 186 · Innovation Diffusion and Forecasting
• Reply to Farris and Buzzell's Comment on ADVISOR 2 Paper
  ms · 1980 · 인용 7 · Consumer Market Behavior and Pricing
• Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products
  ms · 1979 · 인용 169 · Consumer Market Behavior and Pricing
• A Model for Manpower Management
  ms · 1975 · 인용 14 · Simulation Techniques and Applications
• A Modified Linear Learning Model of Buyer Behavior
  ms · 1974 · 인용 27 · Innovation Diffusion and Forecasting
• A Note on Offshore Oil Field Development Problems and Suggested Solutions
  ms · 1973 · 인용 17 · Reservoir Engineering and Simulation Methods
• A System of Promotional Models
  ms · 1972 · 인용 8 · Vehicle emissions and performance

• A5038616339Gary L. Lilien · 25편 · 대표 기록
• A5049770163L LilienGary · 0편 · 이름 변형