Russell S. Winer

12편

• Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
  jm · 2020 · 인용 9 · Management and Organizational Studies
• Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
  jmr · 2014 · 인용 493 · Neural and Behavioral Psychology Studies
• Introduction to the <i>JMR</i> 50th Anniversary Special Section
  jmr · 2014 · 인용 18 · Meta-analysis and systematic reviews
• Reflections on My <i>JMR</i> Editorship (1998–2000)
  jmr · 2014 · 인용 1 · Health Sciences Research and Education
• <b>2011–2012 Gary L. Lilien ISMS-MSI Practice Prize Competition</b>—Special Section Introduction
  mksci · 2013 · 인용 1 · Consumer Market Behavior and Pricing
• Introduction to the Special Issue on the Emergence and Impact of User-Generated Content
  mksci · 2012 · 인용 102 · Digital Marketing and Social Media
• An Empirical Study of Word-of-Mouth Generation and Consumption
  mksci · 2012 · 인용 98 · Digital Marketing and Social Media
• <b>2009–2010 ISMS-MSI Practice Prize Competition</b>—Special Section Introduction
  mksci · 2011 · 인용 2 · Marketing and Advertising Strategies
• Endogeneity in Brand Choice Models
  ms · 1999 · 인용 532 · Consumer Market Behavior and Pricing
• Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance
  ms · 1992 · 인용 128 · Experimental Behavioral Economics Studies
• Estimation of a Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption
  ms · 1980 · 인용 18 · Consumer Market Behavior and Pricing
• A Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption
  ms · 1980 · 인용 11 · Innovation Diffusion and Forecasting

• A5043971368Russell S. Winer · 12편 · ORCID · 대표 기록
• A5005507880S WinerRussell · 0편 · ORCID 보유자의 이름 변형